HOW TO REDUCE YOUR BLOG BOUNCE RATE (WITH 10 POWERFUL TIPS) – ZIGIHOW.COM.NG
If you’re struggling for search traffic, email subscribers, and sales, then there is a probability your blog’s bounce rate is high.
To paint a clear picture. Have you ever walked into a store before and just walked away? You just bounced. The reason you walked away could be maybe the store doesn’t have what you wanted or you don’t like the looks of the store.
Whatever the reason is, you just took a look and left, that’s all that matters. This is exactly what happens when people visit your blog. When a visitor visits your blog and could not get what he or she wants or isn’t satisfied with the content, he/she leaves. This could be very bad for your blog, which could result to low traffics, sales, and earning rate.
As a blogger you should really watch your site’s bounce rate to ensure it’s low at all times. To achieve a low bounce rate requires some applied techniques, which I’m going to detail out in this article.
What Is Bounce Rate?
Bounce rate refers to the percentage of your total website visitors who leave the site after seeing just one page. To break down the definition to a layman understand. Bounce Rate is when a visitor visits your blog and leaves without visiting any other page on the same domain. (Site).
Your bounce rate is the percentage of all users who enter and exit on the same page, without any clicks to other pages on your site.
Keeping your visitors staying longer in your site is very essential for a healthy SEO.
See your blog as a house. I bet you wouldn’t want a scenario whereby your site visitors walks through the front door and exit from the back door. You’ll like to show them around and give them a tour.
That’s exactly what you should do to your site visitors if you really want to reduce your blog bounce rate.
Why Is My Blog Bounce Rate High?
There are alot of factors that can cause high bounce rates and these factors are:
- Slow page load times
- Your content doesn’t engage the reader enough. (Poor grammar and terrible mistakes)
- Bombarding visitors with alternative offers and intrusive advertisements.
- Visitors seeing something unrelated to what they came for.
- Bad Link from Another Website
- Website not mobile friendly.
- Annoying Popups
How Do I Calculated My blog’s Bounce Rate?
In Google analytics the audience Overview report tells you your bounce rate. The higher the bounce rate, the more people leave your site without visiting more than one page.
Google Analytics calculates bounce rate with a simple equation: Divide the number of sessions involving just one page by the total number of sessions, then multiply by 100.
If 10,000 people visit your website and about 2,000 of them only visit one page, your bounce rate is 20 percent. That’s 2,000 divided by 10,000, multiplied by 100.
How Do I Know My Bounce Rate Is High?
A bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be a cause for alarm depending on the website. Anything over 70 percent is disappointing.
How To Reduce Your Blog Bounce Rate
To reduce your blog bounce rate, you need to apply these technical and very effective approach. Dont worry, these approaches are easy and simple to apply, all you need is to understand the concept and apply the steps.
1. Speed Up Your Page Load Time.
One of the reason why you have a high bounce rate is slow page load time. When your site takes time to load visitors becomes pissed off and leaves your site for faster one. This becomes very bad for your and SEO in general.
In building a healthy SEO, one of the main techniques to apply is to ensure you speed up your site load time. When your site loads fast visitors becomes happy to tour around your website. Over the years Google has consistently named speed rate as a significant ranking factor.
Google wants to rank content that displays quickly for people who use smartphones, tablets, and other mobile devices.
If you’re struggling with how to reduce your blog bounce rate, then speed up your website. Here are a few methods:
- Reduce image sizes
- Eliminate unnecessary scripts
- Deactivate plugins you don’t use
You can as well connect your site to Cloudflare to speed up your site load time and to protect your site with hardened security features.
2. Make Your Articles Readable (Don’t bore Your Readers).
If your articles or contents doesn’t engage your readers then consider it as one of the reasons you’re having a high bounce rate. To reduce your blog bounce rate you have to ensure your articles are 100% readable.
Improve your content readability. User experience begins when your content is readable and legible. Large chunk of texts without paragraphs scares visitors away.
There are lots of blogs out there with great content and lousy formatting. This results in a higher bounce and faster exit rate.
While writting your article, break it down to smaller pieces, thereby creating more paragraphs just the way I did.
This will enhance your content readability and encourage your readers to even read more.
Example: First, the headline – big and bold. Then, I use subheadings, paragraphs and bullet points to make the article easier to read.
Poor grammatical errors also scares your readers away, making them think your content does not worth reading. Try to improve in your writing skill, also ensure to audit your article/content, check for errors before publishing them.
3. Start Internal Link Building.
If you really want to make your blog visitors spend more time in your blog. Thereby increasing your blog sessions, then consider inserting internal related links in the blog content.
In a article I wrote on 5 things I wish I knew before going into blogging. I explained how internal linking can increase your traffic and improve your SEO in general.
Inserting your related links in your articles just the way I did above will encourage your blog visitors to visit more pages in your site, thereby touring around while they enjoy your great articles.
I call this method, The “Trapping Technique”. You wouldn’t want your blog visitors to read a page in your site and exit. No, no, no, that’s very bad and these can automatically increase your bounce rate.
Engage your blog readers by linking your previous related articles to the current onces. This will make them visit more pages in your site, thereby increasing your page views, sessions and most importantly reducing your blog bounce rate.
4. Avoid Annoying Popups
How would you feel when you visit a blog and all of a sudden boom!! an annoying pop up covers your screen thereby disrupting you reading. Quite annoying right?. That’s exactly how your blog visitors feels when they get interrupted by annoying pop ups in your site.
Annoying pop ups in your site could be causing your blog more harm than good. And you should really try to avoid it, because this will scare your blog visitors away thereby increasing your blog bounce rate.
To reduce your blog bounce rate, one of the factor to consider is to ensure you site do not have annoying pop ups. I myself hates pop ups, if i should visit a site and pop ups disrupts my reading, then I’ll exit the site without any hesitation.
On the other hand, popups work. There’s no denying the fact that they can grow your email list quickly.
If that’s the way you want to go, fine. But, if you want to build a long-term site that generates lots of organic visitors, consider limiting or totally avoiding popups. Or, at a minimum, make them as unobtrusive and un-annoying as possible.
5. Incorporate Story Telling in Your Articles
Story telling has proven to be one of the most effective technique to reduce bounce rate.
Incorporating stories in your articles helps in engaging your readers and encourages then to continue reading your content. Infact incorporating stories makes your article more interesting to read. This will go along way to reduce to your blog bounce rate.
Incorporating story telling techniques in your contents helps you build more trust, credibility and loyalty amongst your blog readers. Storytelling helps your content appeal to users in a dynamic, emotional way. As a result, they’ll begin to trust you more.
For example, if you believe in helping customers find the right content online in your industry, then don’t shrink away from sharing your story of failure. Remember that the story of failure is often the story that your target audience most wants to hear.
In storytelling, try to put yourself in their shoes, see things from there own perspective. And whatever you do, don’t lie to them. Even with the best of intentions. It’ll hurt both your credibility and your readers.
6. Keep Updating Your Blog With Fresh Content.
Content is King and will always be. Updating your blog regularly with fresh and the right content will reduce your blog bounce rate.
Businesses that update their blogs with fresh content regularly will generate more leads than those who don’t. You have to ensure your content solves the problem of your readers. I have always advised don’t write your content for search engines, write your contents to satisfy your readers.
When your blog visitors are satisfied with your content or when your article solves their problem, they’ll come back for more, and regularly updating your blog with the right and fresh contents will dramatically reduce your bounce rate.
By consistently adding fresh content, you’re gradually building momentum and establishing trust. You can generate more revenue from repeat visitors because you’ve established a level of trust with them.
7. Ensure Your Site Is Mobile Friendly.
Google added mobile responsiveness as a ranking factor, which means if your blog isn’t mobile responsive or isn’t mobile friendly then this could be the reason why you’re having a high bounce rate, and also be the reason why you’re struggling with low traffics.
We are living in a mobile age. About 95% of your blog visitors visits your blog with their mobile devices, this should be the core reason why you should ensure your blog is 100% mobile friendly and responsive.
What do I mean by a mobile friendly blog?
A mobile friendly blog or website is when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. When your blog perfectly fits into mobile version, then it becomes mobile friendly or responsive.
It’s time to take your brand to mobile because your customers have their mobile devices with them everywhere, you have to optimize your blog for them.
In fact, mobile-friendliness is a ranking factor. This means that if your site is not mobile-friendly, no matter how useful your content may be, it won’t rank well in Google results pages.
To test if your site is mobile responsive or not, simply follow these steps:
Step1: Go to Google’s mobile-friendly test tool. Enter your site URL (e.g., zigihow.com.ng). Click the “ANALYZE” button:
Wait for the page to process:
Step 2: Check your result. If your site is mobile-friendly, you’ll see a page like this:
Otherwise, you’ll see a result page similar to this:
If you’re site isn’t mobile responsive, there are some possible ways to fix it.
If you’re not using a WordPress theme and you’re not a technical person, you may need to get a professional to help you out.
8. Don’t Try To Trick Users With Fake Contents.
No one wants to feel duped. If you try to trick your blog visitors with fake contents, then you’re ruining your reputation and single handedly destroying the trust they have for you. This alone can ruin your traffic and bite your SEO where it hurts.
When a reader visits your blog, with the intention to read what the title is all about, but get to discover that the content is a direct opposite, then he/she leaves or exists your blog. This alone can increase your bounce rate, and ruin your site’s reputability and relationship with your readers.
9. Add images and Videos To Engage Your Visitors.
Engaging your readers with videos and mind blowing pictures will also go a long way to reduce your blog bounce rate.
Creating videos and beautiful pictures for your contents entices your users and creates more user experience. Like they always say, a picture paints a thousand words.
Animated GIFs and other visual content can help, as well. People enjoy looking at visual content, especially when they’re in the middle of reading a long article.
10. Open External Links In A New Tab.
If you’ve tried the above techniques and you’re still seeing a high bounce rate in your stats, then it could be your external links.
Most sites use external links in their content. They link to other resources outside their domain (for more referencing) for instance, when citing facts in an article.
If you’re seeing a high bounce rate on your blog posts, consider adding HTML tags to your external links so they open in a new tab. Simply add target=”_blank” to the link. The entire link might look like this:
<a href=”https://www.zigihow.com.ng” target=”_blank”>Zigihow</a>
If you’re using Rank math SEO Plugin, you can simply check the little box when inserting links to enable external links open in new tab as indicated in the picture below
When a user clicks on an external link, another browser tab will automatically open.
Why does this help? Because it leaves your website open in a separate browser tab. The reader can return to it after checking out the external link.
Like i have said, as a professional blogger you should watch your bounce rate. A high bounce rate is a signal that something is really wrong somewhere with your blog.
Applying the above techniques will go along way to reduce your blog bounce rate just like mine.
Implement these strategies to make your content stickier and more appealing. Remember: the more time your visitors spend on your website, the more they’ll be to make a purchase or convert on an offer and also the more traffics and sessions you’ll acquire, which in general will yield a healthy SEO.